There are many stereotypes associated with the profession of a beauty consultant that do not have much confirmation in reality. Conventional opinions are often detrimental to the profession and are based on incorrect premises and false assumptions. We decided to take a closer look at the most popular of them.

Every business needs promotion. Even the best service and product, as long as they remain unknown, have no chance to arouse the interest of potential customers. And only acquiring new buyers is really a chance not only for the success of a given company, but first of all for staying on the market, which is very difficult.